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Love Word Project

A digital work built around a single word that, moving through different languages and audience responses, changes its visibility, clarity, and force.

The work is built around a single word: love. It appears on screen in different languages and constantly shifts its mode of presence. Every answer from the audience affects how that word will continue to exist: whether it will become more visible, clearer, fuller, or whether it will weaken, blur, and nearly disappear. The work does not follow a story and does not develop a narrative. Everything happens around one word and around the question of whether it can still carry its meaning.

This work begins from the suspicion that some words are at once the most important and the most worn out. The word love belongs to that kind. It has been spoken, translated, consumed, misused, and repeated so many times that it is no longer certain what remains alive within it. But the work does not try to resolve this through definition. It does not ask what love is, but whether we still believe in that word. The same word moves across languages, and with every shift its charge changes. At times it seems closer, at times more distant; sometimes as if it has preserved its weight, and sometimes as if only a shell remains. Meaning is not located in the word alone, but in the relation between language, gaze, and response.

On screen, the same word — love — keeps appearing, but in different languages. Beneath it stands a simple question: Do you still believe in this word? The visitor can answer yes or no. Each answer directly alters the word’s visibility, sharpness, and scale. In this way, the work becomes a shifting perceptual field in which the audience does not interpret the word only mentally, but participates in its weakening or renewal. What is being tested is not the abstract concept of love, but the remaining force of a single word circulating through the world, through languages, and through experience.

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